Welcome to Saponia!

Since 1894, when Samuel Reinitz began writing successful history of Saponia with first production of soap, many individuals and entire generations have given their contribution to the emergence of Saponia in modern detergent and toilet industry. We are especially proud of our top brands that have become synonymous for quality and they are irreplaceable for decades in many households: Faks helizim, Nila, Rubel, Bioaktiv, Plavi Radion, Ornel, Likvi, Tipso, Arf, Vim, Bis, Lahor, Frutella, Kalodont, Di, Brinell, Skit. They are the result of the work of our experts who have mission to provide superior cleanliness and health to you and your family.

We take care of our rich history based on the exceptional quality of our products which was built by generations of our satisfied customers.


To improve everyday living by developing the culture of hygiene and health as a way of life.


Saponia will be the leading detergent and personal hygiene products manufacturer in the region. Due to our innovation and superior products and our corporate responsibility toward the surrounding as a whole, Saponia will not only satisfy the needs of its customers but will exceed their expectations, as well as ensure the prosperity of its employees, shareholders and the environment in which the company operates.

Certificates and quality certificates

ISO 9001:2015                                            AUTHORIZED ECONOMIC OPERATOR
ISO 14001:2015
ISO 50001:2018                               Croatian Ministry of Finance Customs Administration